We build companies and invest in the drivers of culture, lifestyle, and the next era of entertainment, empowering visionaries who shape how the world listens, moves, and connects. From music to fashion, digital experiences to next-gen media, we empower the boldest creators and innovators defining what’s next.
01
01
Our
Port
folio
Our
Port
Folio
Our
Portfolio
We operate across the entire cultural spectrum: from Media, Sports, and Fashion to Music, Lifestyle, Nutrition, AI, and Tech – with each investment carefully selected to amplify synergy across the group.
We operate across the entire cultural spectrum: from Media, Sports, and Fashion to Music, Lifestyle, Nutrition, AI, and Tech – with each investment carefully selected to amplify synergy across the group.
Icon League
Sports
Icon League
Sports
Icon League
Sports
Icon League
Sports
Two Sides
Music
Two Sides
Music
Two Sides
Music
Two Sides
Music
totally
Culture Marketing
totally
Culture Marketing
totally
Culture Marketing
totally
Culture Marketing
6PM
Fashion & Festivals
6PM
Fashion & Festivals
6PM
Fashion & Festivals
6PM
Fashion & Festivals
Ecocentric Systems
Ticketing Tech
Ecocentric Systems
Ticketing Tech
Ecocentric Systems
Ticketing Tech
Ecocentric Systems
Ticketing Tech
Chunky Panda
AI Content Creation
Chunky Panda
AI Content Creation
Chunky Panda
AI Content Creation
Chunky Panda
AI Content Creation
Electric Feel Publishing
Music
Electric Feel Publishing
Music
Electric Feel Publishing
Music
Electric Feel Publishing
Music
LAP Coffee
Nutrition
LAP Coffee
Nutrition
LAP Coffee
Nutrition
LAP Coffee
Nutrition
Reydix
Entertainment Tech
Reydix
Entertainment Tech
Reydix
Entertainment Tech
Reydix
Entertainment Tech
W1NNAS
Nutrition
W1NNAS
Nutrition
W1NNAS
Nutrition
W1NNAS
Nutrition
We operate across the entire cultural spectrum: from Media, Sports, and Fashion to Music, Lifestyle, Nutrition, AI, and Tech – with each investment carefully selected to amplify synergy across the group.
02
02
02
About
Us
About
Us
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
02
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
02
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
Lucas
Teuchner
Lucas is the Managing Director at Bace United Capital and Co-Founder & CEO of Two Sides, a leading independent label in the DACH region (Apache 207, Bausa, and Reezy). He leads Electric Feel Europe (625+ platinum records, 215B+ streams), co-founded the culture marketing agency Totally (NFL, H&M, FC Bayern), and launched The Icon League, a next-gen indoor football experience. A builder at heart, Lucas operates at the intersection of music, culture, and innovation.
Regina
Endres
Regina oversees Investment Strategy and Portfolio at Bace United Capital. With 10+ years across startups and BigTech, she brings a growth-oriented perspective and deep market insight. Prior to joining Bace, she held leadership roles at Spotify in Stockholm and Berlin, most recently heading Strategy & Operations for Central and Western Europe. With a strong grasp of both strategy and execution, Regina excels at turning vision into traction and roadmap into real-world impact.
Michael
Krause
Michael brings over 25 years of experience in the music and media industry. He is currently Chief Product Officer at Zellerfeld. Previously, he served as General Manager Europe at Spotify and CEO EMEA at Deezer, playing a key role in shaping the digital music landscape across the region. Michael brings deep expertise in scaling platforms at the intersection of tech and culture on a global stage.
Jürgen (OJ)
Clauß
OJ is an Advisor to Bace United Capital and Co-Founder of the egocentric Group, home to egocentric Merchandising, egocentric Systems, Inklabs and many more. A longtime entrepreneur and early backer of culture-driven ventures, he‘s all about building and investing in brands where music, sports, entertainment and lifestyle collide. OJ brings industry depth and a passion for turning creative ideas into scalable businesses.
About
US
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Our
Partners
Our
Partners
Droege Group is an investment firm with a long-term horizon, combining private equity expertise with a family business mindset. Through Droege Ventures, it supports early-stage companies with scalable business models and strong founders.
Droege Group is an investment firm with a long-term horizon, combining private equity expertise with a family business mindset. Through Droege Ventures, it supports early-stage companies with scalable business models and strong founders.
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Our
DNA
Our
DNA
Network
We bring a rare, cross-industry network with deep roots in media & entertainment, retail, fashion, brand management, and music, along with direct access to top-tier artists and creators. With years of hands-on experience and lived insight across these worlds, our connections span both legacy and next-gen players, giving us a unique edge in shaping culture from within.
Expertise
We are experts in platforms and the dynamics of modern media consumption. We understand how cultural moments are created, enabling us to generate both hype and lasting relevance that are redefining traditional brand building.
Network
We bring a rare, cross-industry network with deep roots in media & entertainment, retail, fashion, brand management, and music, along with direct access to top-tier artists and creators. With years of hands-on experience and lived insight across these worlds, our connections span both legacy and next-gen players, giving us a unique edge in shaping culture from within.
Expertise
We are experts in platforms and the dynamics of modern media consumption. We understand how cultural moments are created, enabling us to generate both hype and lasting relevance that are redefining traditional brand building.
Network
We bring a rare, cross-industry network with deep roots in media & entertainment, retail, fashion, brand management, and music, along with direct access to top-tier artists and creators. With years of hands-on experience and lived insight across these worlds, our connections span both legacy and next-gen players, giving us a unique edge in shaping culture from within.
Expertise
We are experts in platforms and the dynamics of modern media consumption. We understand how cultural moments are created, enabling us to generate both hype and lasting relevance that are redefining traditional brand building.
Network
We bring a rare, cross-industry network with deep roots in media & entertainment, retail, fashion, brand management, and music, along with direct access to top-tier artists and creators. With years of hands-on experience and lived insight across these worlds, our connections span both legacy and next-gen players, giving us a unique edge in shaping culture from within.
Expertise
We are experts in platforms and the dynamics of modern media consumption. We understand how cultural moments are created, enabling us to generate both hype and lasting relevance that are redefining traditional brand building.
Network
Network
Network
Expertise
Expertise
Expertise
